Playbooks

What we can do for your business.

Real growth problems, and exactly how we would approach them. Each playbook shows the situation, what we would look at, what we would do, and the outcome you could expect. Find the one that sounds like your business.

☁️
SaaS · B2B
For a B2B SaaS platform
Strategy & Consulting

Turning healthy trials into a predictable pipeline

Your situation

Trials are healthy but revenue is flat. You are buying more traffic every quarter and wondering why nothing compounds. The instinct is to spend more at the top of the funnel.

What we look at

Your activation data, onboarding flow, trial-to-paid conversion, and where users drop off before the product becomes useful. Usually acquisition is not the problem — activation is.

What we would do
  • We will reposition around the outcome rather than the feature set
  • We will rebuild onboarding around a single activation moment
  • We will add lifecycle nurture that follows up on stalled trials
  • We will measure against activated accounts, not raw sign-ups
The outcome you could expect

Same traffic, materially more activated accounts, and a pipeline you can finally forecast — with spend going down, not up.

🏭
Component Manufacturing · B2B
For a component manufacturer
Marketing Assets

Getting specified, instead of merely quoted

Your situation

You supply OEMs and compete hard on price at the RFQ stage. By the time you are quoting, the specification is already written — often around a competitor. You win on cost or not at all.

What we look at

Your technical differentiators, the specifications you can influence, the engineers and buyers who write them, and how discoverable you are when they research early.

What we would do
  • We will build technical content that reaches engineers during design, not just procurement
  • We will make your capability visible and provable online
  • We will target the specification stage, before price is discussed
  • We will position you on reliability and fit, not lowest quote
The outcome you could expect

You get named in specifications earlier, compete on value instead of price, and win business that was decided before the RFQ ever went out.

📊
Enterprise Software · B2B
For an enterprise software company
Revenue Operations & Intelligence

One pipeline number everyone can trust

Your situation

Three teams quote three different pipeline numbers. Marketing counts leads sales never call, the CRM is full of duplicates, and nobody trusts the forecast. Growth decisions are guesswork.

What we look at

Your CRM data, lead lifecycle definitions, hand-off rules between marketing and sales, and where the numbers diverge. The problem is rarely the tools — it is the definitions and discipline.

What we would do
  • We will define one shared lead lifecycle everyone agrees on
  • We will clean and de-duplicate the CRM
  • We will set clear marketing-to-sales hand-off rules
  • We will build dashboards that give one trusted number
The outcome you could expect

One pipeline number the whole company believes, faster follow-up on real leads, and forecasts the founders can actually plan around.

☀️
Solar & Clean Energy · B2B
For a commercial solar company
Business Development

Fewer leads, far more projects

Your situation

Lead volume looks great, but the sales team is drowning in price-shoppers who never convert. Cost per lead is falling and cost per project is rising. Everyone is busy and little is closing.

What we look at

Your lead sources, qualification criteria, close rates by source, and the profile of the projects you actually win. Volume is easy in solar — qualified demand is the real lever.

What we would do
  • We will target by intent and project fit, not raw volume
  • We will qualify earlier so the sales team only sees real prospects
  • We will position on trust and track record, not lowest price
  • We will build proof that separates you from fly-by-night operators
The outcome you could expect

Fewer, better enquiries; a sales team spending time on real projects; and a higher close rate at a healthier cost per project.

🥛
Dairy · B2C
For a regional dairy brand
Design & Content

A launch spike that finally becomes a habit

Your situation

Launches spike and then fade. Trial is strong but people do not come back, so every month starts from zero. You are winning first purchases and losing the second.

What we look at

Your repeat-purchase rate, what drives a second buy, where trial comes from, and how your quality is (or is not) communicated at the shelf and after.

What we would do
  • We will build the brand and quality story that earns a second purchase
  • We will create content that turns trial into routine
  • We will make freshness and quality tangible to shoppers
  • We will focus spend on repeat, not just reach
The outcome you could expect

Trial that converts into habit, a repeat-purchase rate that climbs month over month, and a brand people reach for by default.

🍽️
Restaurants · B2C
For a multi-cuisine restaurant
Digital Marketing

Full on weekends, busy on Tuesdays too

Your situation

Weekends are packed, weekdays are quiet, and the online presence does not match how good the food is. You are winning first-time visits but not building regulars.

What we look at

Your discovery presence, repeat-visit rate, how you show up where people decide where to eat, and what brings guests back. A great kitchen is not enough if Tuesday is empty.

What we would do
  • We will get you found at the moment people decide where to eat
  • We will build a system that turns first-timers into regulars
  • We will make your online presence sell the real experience
  • We will drive midweek demand with targeted offers
The outcome you could expect

Stronger discovery, a growing base of regulars, and midweek footfall that no longer depends on the weekend rush.

🏥
Healthcare · B2C
For a multi-speciality hospital
Strategy & Consulting

Strong departments nobody knew existed

Your situation

You have excellent departments patients never hear about. People search for symptoms and specialists online and go elsewhere, because you are not visible or reassuring at the moment of need.

What we look at

What patients search for, where they choose, your online reputation, and how clearly each department communicates. Reputation and visibility now decide the choice as much as care does.

What we would do
  • We will make each department visible where patients search
  • We will build clear, reassuring information for anxious decisions
  • We will manage reviews and search results ethically
  • We will help patients choose you with confidence
The outcome you could expect

The right patients find the right department at the right moment, with reassurance that earns trust — and reputation that reflects the quality of care.

🌴
Hospitality · B2C
For a boutique resort
Digital Marketing

Taking the guest relationship back from the OTAs

Your situation

Most bookings come through online travel agents that take margin and own the guest. Occupancy swings hard by season, and off-peak the only lever left is discounting.

What we look at

Your direct-vs-OTA booking mix, margin lost to commission, seasonal patterns, and what makes your property distinctive. The goal is a bigger direct share and year-round demand.

What we would do
  • We will build direct booking channels that protect your margin
  • We will create an aspirational brand guests seek by name
  • We will target new segments to fill the off-season
  • We will make direct clearly the better way to book
The outcome you could expect

A rising share of direct bookings, margin recovered from commissions, and demand that holds through the off-season — with a guest relationship you finally own.

FREE · 90 MINUTES

Complimentary Assessment & Roadmap

Bring us one specific marketing goal. In 90 minutes, our senior team will assess where you are and map a clear, practical roadmap to get there. No cost, no obligation.

Book your 90 minutes

See your situation here? Let's talk about it.

Book a growth call
Chat with us